Intermediaries

At MSIG Europe, we help brokers place business with confidence. We combine accessible underwriting expertise, straightforward digital trading and a relationship-led approach to make it easier for you to secure the right outcome for your clients.

Whether you’re placing a straightforward commercial risk, a specialist agricultural vehicle, or a case requiring a more tailored solution, you’ll have access to people who understand the market, make timely decisions and work with you to find a way forward.

As part of the MS&AD Insurance Group, one of the world’s largest general insurance groups, we combine international strength with local underwriting expertise to support brokers across the UK.

Our focus is simple: helping you trade efficiently, serve your clients effectively and grow your business with confidence.

Why Partner With MSIG Europe

Why brokers choose MSIG Europe

• Accessible underwriting expertise – Direct access to experienced underwriters who understand your clients’ risks and can make informed decisions quickly.
• Flexible trading options – Trade digitally through our online platforms for straightforward risks or work directly with our underwriting teams for referrals and more complex placements.
• Responsive service – Fast, practical decision making with clear communication throughout the lifecycle of the risk.
• Specialist capabilities – Established expertise across commercial insurance and specialist motor products, including agricultural and rural sectors.
• Partnership approach – A relationship-led model focused on supporting your growth, not simply processing transactions.
• Strong foundations – The security and stability of a leading global insurance group combined with local market knowledge.

Different risks require different approaches. That’s why we offer multiple routes to market, giving you the flexibility to trade digitally, access specialist products or work directly with our underwriting teams when expert input is needed.

Intermediaries in insurance: how we support your day-to-day trading

We understand that brokers need more than just a quote. You need certainty, responsiveness and access to expertise when it matters. Our approach is designed to help reduce friction in the trading journey, from initial enquiry through to renewal and claims support.

• Easy access to product information, guides and supporting documentation.
• Clear referral pathways for complex or non-standard risks.
• Direct engagement with underwriters when additional expertise is needed.
• Consistent communication and transparent decision making.
• Support throughout the policy lifecycle, including renewals and mid-term adjustments.
• Dedicated relationship management to help identify new opportunities and support business growth.

Explore the product range

Our product portfolio gives brokers access to a broad range of commercial and specialist insurance solutions.

Commercial Insurance

• Commercial Combined
• Property Owners
• Shops
• Offices & Surgeries

Designed to provide flexible protection for SMEs, property owners and professional businesses across a wide range of sectors.

Specialist Motor

• Agricultural Motor
• Motorised Horsebox
• Trailer

Built around the requirements of rural, agricultural and specialist vehicle customers, supported by expert underwriting knowledge.

Bespoke Solutions

Not every risk fits neatly into a standard product.

Where clients have more complex requirements, our underwriting teams can work with you to develop tailored insurance solutions aligned to the customer’s needs and our underwriting appetite.

Key documents for intermediaries

You will find product guides and target market statements available for download. These documents are provided for intermediary use and reference only.

Product Guides

High-level overview of cover, key features, and the information needed to trade efficiently.

Target Market Statements

Guidance on intended customer types, who the product may not suit, and the value provided, supported by our product governance approach.

Agency intermediaries: opening and running an MSIG Europe agency

Opening an agency with MSIG Europe gives you access to specialist expertise, digital trading capabilities and dedicated support from experienced underwriting and business development teams.

We aim to make the onboarding process straightforward and ensure you have the tools, documentation and contacts needed to trade effectively from day one.

• A clear and efficient onboarding process.
• Access to our trading platforms and product suite.
• Support from underwriting, distribution and business development teams.
• Ongoing collaboration to help identify growth opportunities and support your clients.

Speak to our broker team

If you would like help opening an agency, placing a risk, or understanding the best trading route, contact us using the details below.

Ready to trade?

Whether you need a fast digital quote, support with a referral or guidance on a more complex risk, we’re here to help. Get in touch with our team and we’ll connect you with the right specialist, platform or underwriting contact to help move your placement forward.

Frequently asked questions

Which platform should I use?

The right trading route will depend on the type of risk you’re placing and the level of underwriting support required.

For straightforward risks that fall within our standard acceptance criteria, our e-trading platforms provide the quickest route to quote and bind cover. If the risk falls outside standard parameters, requires additional consideration or involves specialist requirements, our underwriting teams are available to support through the referral process.

Whether you’re trading via ePlace, Countrywise Insurance or through an established agency arrangement, we’ll help you find the most efficient route to market and ensure you have access to expert underwriting support when you need it.

Do you offer bespoke placements?

Yes. While many risks can be accommodated through our standard products, we recognise that some clients have more complex requirements that require a tailored solution.

Our experienced underwriters can work with you to understand the specific nature of the risk, review the information provided and consider an appropriate insurance solution in line with our underwriting appetite and product governance framework. We take a pragmatic approach to referrals and will always aim to provide a clear decision and guidance on any additional information required.

If you’re unsure whether a risk fits within a standard product, we encourage you to discuss it with our team at an early stage.

Where can I find product documents?

Product guides, target market statements and other supporting documents are available in the Key Documents section of this page.

These resources are designed to help intermediaries understand product features, customer suitability, cover scope and trading requirements before submitting business. Product guides provide a high-level overview of each product, while target market statements outline the intended customer profile, distribution approach and key customer value considerations.

If you cannot find the document you need, or would like additional guidance on a particular product, our underwriting and broker support teams will be happy to assist.

How quickly will I receive a referral decision?

We understand the importance of responding quickly to your clients. Referral times will vary depending on the complexity of the risk and the information provided, but our aim is always to review submissions within an hour within business hours. If additional information is required, we’ll clearly explain what is needed and why.

Can I speak directly to an underwriter?

Yes. We believe brokers benefit from having access to underwriting expertise when discussing more complex or unusual risks. Our underwriting teams are available to discuss referrals, provide guidance on appetite and help identify the most appropriate route for a potential placement.